Full Ingredient Transparency
You deserve to know what's in your products. We publish complete ingredient lists and believe education should help you understand your formulas—not make you afraid of them.
Thoughtful Ingredient Screening
We evaluate ingredients for their intended cosmetic use, available safety information, purpose within the formula, and alignment with our standards. We continue to reassess those standards as science and cosmetic technology evolve.
Cruelty-Free. Always.
We do not test our products on animals, and cruelty-free beauty will always be a non-negotiable part of BaeBlu.
Non-GMO
Our formulas are made without genetically modified ingredients.
Silicone-Free
We formulate without silicones, choosing other ingredients to create the glide, softness, blendability, and elegant textures we want our products to deliver.
No Artificial Dyes
Never. Our color cosmetics use mineral pigments rather than artificial dyes or synthetic colorants.
No Synthetic Fragrance
When fragrance is present, our current formulas use fragrance compositions created from natural aromatic substances such as botanical extracts and essential oils. According to our manufacturing partners, these fragrance systems are vegan and formulated without phthalates or synthetic fragrance materials.
Because fragrance—natural or otherwise—is highly individual, we disclose it clearly and also offer fragrance-free options throughout the collection.
No Parabens
We do not formulate BaeBlu products with parabens.
No Intentionally Added PFAS
We do not intentionally formulate with PFAS, commonly referred to as “forever chemicals.”
No Formaldehyde or Formaldehyde-Releasing Preservatives
These ingredients do not have a place in our formulas.
No Phthalates
We do not formulate with phthalates, including within our fragrance systems.
Thoughtfully Manufactured
Our makeup is made in the United States, with the exception of our cosmetic pencils, which are produced in China. BaeBlu Skin formulas are manufactured in the European Union. We work with manufacturing partners that meet our standards for quality and responsible production.
The BaeBlu Prohibited List
BaeBlu products are formulated without the following ingredients and ingredient categories:
- Artificial dyes and synthetic colorants
- Silicones
- Parabens
- Phthalates
- Synthetic fragrance
- Intentionally added PFAS
- Formaldehyde and formaldehyde-releasing preservatives
- Genetically modified ingredients
Our ingredient standards are not frozen in time. We continue to evaluate new research, formulation technology, supplier information, and evolving cosmetic standards as they become available.
Transparency, Always
Your skin, preferences, and priorities are uniquely yours. That’s why we clearly disclose what’s inside our formulas and thoughtfully explain the choices behind them—giving you the information to choose what feels right for you.
As science advances and better information emerges, we’ll continue learning, asking questions, and refining our approach. To us, integrity means remaining both deeply intentional and open to growth.
Curious about a specific ingredient? Visit our Ingredient Library to learn what it is, what it does, and why you may find it in a BaeBlu formula.
Last updated: August 2026
