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Concealer Guide

The best concealer depends less on what everyone else is wearing and more on what you're actually trying to cover. Start with your concern, then choose the texture and coverage level that fit your skin and makeup preferences.

1. What Are You Trying to Conceal?

Dark Under Eyes

If your under-eye area has noticeable blue, purple, or deep discoloration, start with Coral Reef Color Corrector. Its peach-toned color helps neutralize dark under-eye tones before concealer, allowing you to use less complexion product for a more natural-looking result.

After correcting, layer a small amount of Liquid Silk Concealer over the area for lightweight coverage and a smooth finish.

Blemishes & Redness

Liquid Silk Concealer is our first choice for blemishes and redness. It delivers impressive coverage in a thin, lightweight formula, helping camouflage imperfections without adding the heavier feel of a traditional cream concealer.

Spot Concealing

Both formulas work beautifully for targeted coverage. Choose Liquid Silk when you want a lighter, more seamless feel. Choose our Cream Concealer when maximum coverage is the priority.

Fine Lines & Mature Skin

We recommend Liquid Silk Concealer. Its thinner texture blends easily and is less likely to settle visibly into fine lines, while still providing strong coverage with very little product.

2. Choose Your Concealer Formula

Liquid Silk Concealer

Best for lightweight coverage, under eyes, blemishes, redness, and mature skin.

Liquid Silk Concealer combines strong coverage with an exceptionally lightweight feel. The thin, blendable texture spreads easily across the skin, making it ideal for both targeted concealing and larger areas where you want coverage without heaviness.

  • Lightweight, thin texture
  • Strong, buildable coverage
  • Natural-to-radiant finish
  • Excellent for under-eye coverage
  • Ideal for blemishes and redness
  • Less likely to settle visibly into fine lines
  • A small amount goes a long way

Shop Liquid Silk Concealer

Cream Concealer

Best for maximum coverage and precise spot concealing.

Our Cream Concealer has a richer texture and higher coverage, making it an excellent choice when you want concentrated coverage exactly where you need it.

Because the formula contains a higher level of nourishing oils, it has more slip than Liquid Silk. For that reason, many customers prefer Liquid Silk around the eyes and use Cream Concealer for areas where maximum coverage and staying power are the priority.

  • High-coverage cream formula
  • Rich, blendable texture
  • Excellent for targeted spot concealing
  • Ideal when maximum coverage is the priority
  • Easy to apply precisely where needed

Shop Cream Concealer

Liquid or Cream?

Choose Liquid Silk if you want impressive coverage with the lightest feel possible, especially around the eyes, over blemishes, or on mature skin.

Choose Cream Concealer if maximum coverage is your priority and you prefer a richer formula for targeted concealing.

You can also use both. Liquid Silk works beautifully for everyday complexion correction, while Cream Concealer can be reserved for the areas that need additional coverage.

3. Find Your Concealer Shade

Our concealer shades progress from light to deep with a variety of undertones, making it easier to find a natural-looking match across formulas.

If you already know your BaeBlu foundation or complexion shade, our Product Shade Matching Guide is the easiest place to compare corresponding shades across formulas.

Visit the Product Shade Matching Guide

How Should Concealer Match Your Skin?

For blemishes, redness, and spot concealing, choose a shade that closely matches your skin or foundation. A shade that is too light can actually draw more attention to the area you're trying to conceal.

For the under-eye area, you can use a shade that closely matches your complexion for the most natural result. If you prefer a subtly brightened look, choose one slightly lighter after correcting any significant discoloration.

Still Not Sure?

We'll personally help you shade match. Email us at info@baeblu.com with a makeup-free photo taken in soft, diffused natural light.

For the most accurate match, face a window, turn off overhead lighting, and avoid direct sunlight, filters, or strong shadows.