The right foundation should disappear into your skin — not sit on top of it. Start with your undertone, then choose the shade depth, formula, and coverage that fit the way you like your skin to look and feel.
1. Find Your Undertone
Your undertone is the subtle color beneath the surface of your skin. It generally falls into one of three categories:
- Warm — golden, yellow, or peach undertones
- Cool — pink, red, or rosy undertones
- Neutral — a balanced mix of warm and cool tones
Quick clues: Blue or purple-looking veins often suggest cool undertones, while green-looking veins often suggest warm undertones. If you see a mix, you may be neutral. Gold jewelry often flatters warm undertones, while silver tends to flatter cool undertones.
These are helpful guides, not hard rules. Your actual complexion in natural light matters more than any single undertone test.
2. Choose Your Shade Depth
Once you know your undertone, look for the shade closest to the depth of your complexion — fair, light, medium, tan, deep, or somewhere in between.
Match your foundation between your cheek and chest — not just your neck. Many of us naturally have lighter necks because they receive less sun exposure than our face and chest. Matching only to your neck can leave your complexion looking washed out. Instead, choose a shade that creates a seamless transition between your face and chest, then blend softly onto your neck for the most natural-looking result.
3. Choose Your Foundation Formula
Lux Liquid Foundation
Best for those who love buildable medium-to-full coverage with a polished, skin-like finish.
Lux Liquid Foundation is a true liquid foundation with buildable medium-to-full coverage. Natural oils give the formula slip and blendability while helping create an even, polished complexion without sacrificing a natural-looking finish.
- Medium-to-full coverage
- Buildable liquid formula
- Natural-looking finish
- Available in 12 shades
- Ideal if you prefer more coverage and a traditional liquid foundation feel
InstaFame Mineral Foundation
Best for those who want weightless, natural-looking coverage that looks like flawless skin — not makeup.
InstaFame Mineral Foundation is an entirely weightless powder foundation made with 100% pure mineral pigment. It provides natural-looking medium coverage that helps perfect the complexion without feeling dry, cakey, or heavy.
The finish is intentionally understated: your skin looks smoother and more even, but it is difficult to tell you're wearing foundation at all. It's beautiful worn alone and especially lovely layered over your favorite CC cream when you want a little extra complexion-perfecting coverage.
- Weightless mineral powder
- Natural-looking medium coverage
- 100% pure mineral pigment
- Soft, skin-like finish
- Available in 8 shades
- Beautiful alone or layered over a CC cream
Shop InstaFame Mineral Foundation
Liquid or Mineral?
Choose Lux Liquid if you want more coverage, a traditional liquid texture, and the flexibility to build your complexion from medium to full coverage.
Choose InstaFame Mineral if you want an ultra-lightweight feel, natural medium coverage, and a finish that looks more like naturally flawless skin than visible makeup.
Still deciding? Explore both formulas to compare shades, finishes, ingredients, and application before choosing the foundation that's right for you.
Shop Lux Liquid Foundation
Shop InstaFame Mineral Foundation
What About Concealer?
Foundation creates an even base. Concealer is better for targeted coverage around the eyes, redness, blemishes, or areas that need a little extra help. Visit our Concealer Guide to find the right option for you.
Still Not Sure?
We'll personally help you shade match. Email us at info@baeblu.com with a makeup-free photo taken in soft, diffused natural light.
For the most accurate match, face a window, turn off overhead lighting, and avoid direct sunlight or strong shadows.
You can also order Lux Liquid Foundation samples to test both the shade and texture before committing to a full-size foundation.
